Celtic Clothing Company

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There are very few businesses with the storied history of Jameson. Born near the close of the 18th century, within a generation Irish Whiskey Marmaladeit was the second largest distillery in Ireland, and renowned producer of quality Irish Whiskey. With better than two centuries of experience under their belt, Jameson is still going strong today and a force to be reckoned with in the global whiskey trade.

With Ireland at the nexus of the world’s whiskey production, by 1805, Dublin’s major export was the 2nd most popular alcoholic beverage after rum. In a town that specialized in the production of fine whiskey, Jameson quickly rose to the top becoming the leading producer of Ireland’s signature drink producing more than a million gallons annually to a thirsty public.

Good Times and Slow Times…

Jameson’s domination of the market continued unabated throughout the 19th-century before external factors began to affect its business model. Specifically, the opening years of the 20th-century witnessed a growing temperance movement in Ireland. At the same time political unrest, which resulted in the Irish War of Independence, also led to drop in sales for the company.

Additionally, a trade war with the British Commonwealth, which followed the shooting war in Ireland, put another crimp in Jameson’s international sales. Finally, access to her biggest market, the United States, was cut off when America ratified the 18th-Amendment; thus beginning that country’s experiment with legalized temperance.

It’s All in the Name

Whereas Jameson was frozen out of the American market throughout the Prohibition years, Scottish whiskey blends were easily shipped to Canada, prior to being surreptitiously snuck over the border to an eager American buying public. The Scots advantage derived from the fact that both Scotland and Canada are members of the British Commonwealth, thereby significantly reducing trade restrictions between the two nations. This was not the first time that Scottish and Irish distilleries found themselves at odds with one another.

Scottish blenders had begun using column stills by about 1850, and the new method allowed them to outstrip their Irish competitor’s production by wide margins. The Irish method of Pure Pot Still yielded fewer gallons, but superior whiskey in the Irish estimation.

A 1908 court case, which involved attempts to legally codify a trade definition for the term “whiskey,” resulted in a victory for Scottish distillers as “blends” became the legal standard for the term. To this day, the Irish demonstrate their disdain for the judgment by continuing to produce their product along the same lines they traditionally have with the Pure Pot Still.

Jameson and Celtic Clothing!

Here at Cetlic Clothing, the above history is not lost on us. That is why we are very proud to carry a line of shirts, t-shirts, hats, and other accessories bearing the brand Jameson. Check out our online store to see these fine products!

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